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Australia, Marketing

Australia Marketing 2019
The Course: GLS-120 Education Experience Abroad (3 Credits)
This program is for any student with an interest in global business, marketing and intercultural relations. You will work in a team (face to face and virtually) with students from Kirkwood and Royal Melbourne Institute of Technology (RMIT) in Melbourne, Australia, to complete an Intercultural Business and Marketing Project. The project begins in February 2019. During the Spring Semester, the teams meet face to face on select Wednesdays, on the Cedar Rapids campus from 9:05 am to 10:00 am and virtually with the Australian students.  You and your teammates will finalize and present your final plan to an actual client in Melbourne in May.
The Locations: Sydney and Melbourne
Sydney is Australia's largest and most cosmopolitan city. It is the capital of New South Wales, the most populated state of Australia.  Situated on of the world's most picturesque and famous harbors. Sydney also boasts beautiful beaches, fantastic shops, restaurants, history and culture. Sydney's many highlights include the Harbour Bridge, the Opera House, Centrepoint Tower, the spectacular harbor and the white sands beaches such as Bondi and Manly. Outside of the city, you will enjoy an excursion to the Blue Mountains, a rugged region west of Sydney known for dramatic scenery, cliffs, eucalyptus forests, wild life and waterfalls.
Further south, Melbourne is a city famous for its sense of style. There are beautiful buildings, unique shopping districts and countless shows, exhibitions and galleries to entertain. It is also very easy to get around with the constant stream of trams. Melbourne is a haven for special events. The city's multi-cultural mix of people from more than 100 countries has created a myriad of cafes and restaurants. You will also explore outside of the city limits when you visit The Twelve Apostles along the Great Ocean Road, and Phillip Island where you will experience one of Australia’s most popular attractions, each night at sunset you will be amazed by penguins returning ashore after a day’s fishing.

Program Highlights:
  • Real-world problem-solving: tackle real global challenges at an industry level
  • Global Citizenship: build enduring connections and enhance your cross-cultural communication skills
  • Résumé Builder: showcase your global competencies future employers by completing this project
Included Excursions:
  • Industry visit to international company
  • Royal Melbourne Institute of Technology (RMIT)
  • Sydney Opera House
  • Australian Footy (AFL) Game
  • Sydney Harbour Cruise
  • Blue Mountains /Bushwalk Tour
  • Coogee, Bondi Beach Walk
  • National Sports Museum
  • Wildlife Park (Sydney)
  • Great Ocean Road (Melbourne)
  • Phillip Island (Penguins)
  • Enchanted Maze and Zipfly Challenge Course
Key Pre-Departure dates:
  • October 4, 2018:  Australia Info Session for Prospective Students
  • December 15, 2018: Application Deadline
  • January 24, 2019:  Australian Pre-Departure Meeting and Project orientation with Student teams
  • March 7, 2019:  Australian Pre-Departure Meeting:  Departure Details & Project updates
  • April 13, 2019:   Study Abroad Orientation Program for Summer 2019 Programs
  • April 25, 2019:  Pre-Departure Meeting:  Australia Meeting- Departure Details & Project Updates

Estimated Program Fee: $3,750
$1,000 Global Advantage Scholarship available!

  • Roundtrip Airfare                                                
  • Housing at Sydney Harbour Hostel and Melbourne Metro Hostel
  • Health Insurance   
  • Some meals           
  • Most In-Country Transit
  • Cultural excursions with experienced faculty and guides
Does not include:
  • Tuition: 3 credits Summer 2019
  • Passport Fee
  • Personal Expenses